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The advent of the Apprenticeship Levy (April 2017) in the UK makes engagement more important than ever.  Many organisations will be suddenly looking for swathes of apprenticeship talent; while others will be inviting existing employees to join new apprenticeship programmes.  Everyone will be looking to maximise their investment, because otherwise they will be simply handing over a bumper tax to the government.  We look at some of the challenges and opportunities, the thoughts of young people (as one key audience), as well as how you can engage talent within your organisation and externally to make apprenticeships succeed.