Culture is the Catalyst
A healthy workplace changes… everything.
Counterculture, cancel culture, traditional culture… ‘culture’ is a word that gets thrown around often – and still has the power to get everyone talking. When it comes to organisational culture, however, that energy can flatline. Perhaps sick of culture vultures telling us how and where to align outside of work, we have probably all at times felt overloaded and unwilling to exert that ‘culture’ energy. But in uncertain (and sometimes unstable) times, perhaps it’s more crucial than ever to bring culture to the forefront of internal strategy… because it truly does have the power to change everything for the better.
Culture’s a ripple effect – when it’s working, everything falls into place. A robust culture will keep every element of the business in check. Organisations whose people consider it to have a healthy corporate atmosphere see a 202% increase in employee performance. While no company is flawless, and issues will naturally arise (it’s healthy!), when trust, enthusiasm and respect are being made part of the equation, this sense of value will spread throughout teams.
High engagement = high profitability. Picture this: happy, motivated workers who actually enjoy coming to work are way more productive. They bring their A-game, come up with creative solutions, and don’t mind going the extra mile. All that enthusiasm translates to richer relationships, fewer errors, and boosted innovation.
Culture can be your fuel to high-powered motivation. 77% of UK employees believe that a positive work culture significantly boosts their willingness to upskill and take on new challenges. When employees feel valued and part of a supportive team, they’re more likely to invest in their personal development. This kind of energy is contagious – workers who recognise their peers being excited by growth opportunities, and taking the steps to be better, are more likely to find the same excitement than those working in a lethargic, discouraged atmosphere.
Word travels fast. Your culture can work with you or against you in terms of attracting talent – reputation is crucial. Job seekers today are looking for more than just a paycheck; they want a workplace where they can grow, feel appreciated, and enjoy a healthy work-life balance. And when people feel like they’re part of something special, they’re less likely to jump ship. In fact, 9/10 employees are likely to stay longer at a company that invests in their learning and development. So, investing in a great culture doesn’t just keep your current team happy—it also makes your company way more attractive to top talent. Keep your crew loyal, and you won’t have to deal with the hassle and cost of constant recruitment. Win-win!
So, you ask, this elusive healthy culture… how do we attain it? That’s for another blog post, coming next week. Be sure to follow 106 Communications (and sign up for our monthly newsletters!) to stay in the loop.