Case study


NextEnergy Capital
Our work

NEXT IS NOW

HELPING TO MAKE A MISSION BECOME REALITY

We worked with a leading solar investment manager to tell their brand story

NextEnergy Capital is a leading solar investment management company, founded back in 2007.  We were asked to help them to refresh their brand and create a band story that would appeal to institutional and retail investors, as well as colleagues, and show how they are fulfilling their mission to ‘lead the transition to clean energy’.

Next is Now is the trademarked positioning of the company, showcasing the strength of the business and the importance of solar.

NEXT IS NOW

We have created a brand story focused around three key brand pillars – Leadership, Agility, Passion and Urgency – with a positioning that brings to life the importance in solar in today’s world, Next is Now.  We’ve created a new website and brand toolkit, and we’re building this out across a family of brands.

Through our brand messaging and brand marketing, we are helping NextEnergy Capital to showcase its worth to investors, and grow pride amongst its workforce.

Results: