A DIFFERENTIATED BRAND STORY FOR A FTSE 250 FUND
Environment and Social Governance (ESG) is becoming a highly important consideration for individual and institutional investors. Funds are increasingly scrutinised about their investment decisions, from impacting on communities to protecting the environment. Yet still individual investors haven’t been folding to solar energy. Is it really a serious asset class? What are the realistic returns? How will solar energy fare in the coming years?
It feels great to know that we are helping to promote clean energy.
THE POWER OF SOLAR
We sought to answer these questions and build a compelling brand story. We designed a new website to provide both a statistical prompt – to show the impact of solar in terms of financial return and clean energy – as well as an emotional prompt, to show how solar can improve our planet and help in the fight against climate change. Our central proposition being “We believe in the power of solar. Do you?”.
The website and content strategy was launched in the face of the COVID crisis – and yet has proved highly engaging with our audiences.
Testimonial
“The team at 106 has helped us to position NextEnergy Solar Fund as a leader in this asset class, telling the story in a way that captures hearts as well as minds.”